Making a Great Gala Event Video
One of SWSG’s specialties is creating short documentaries, because we understand how vital it is to let new people and existing supporters know what you do, how you do it and the difference you make in the world. Our goal is to ensure that your investment has an afterlife and continues to build your community of support.
Here is what we have discovered:
- Develop a Clear Message: What do you want people to know about you and your work? What story can you tell that connects the audience to your work and helps them understand your impact on the world? Make it specific, emotional and impactful.
- Engage Your Audience: Like Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The only thing your audience will remember is how they felt. That is our specialty! SWSG connects an audience to your organization’s mission and impact by crafting an emotional narrative.
- Know that it is bigger than just a video: The programming of an event is an important part of a strategic communication and development plan and so is your video. Integrating your mission, your message, and your honorees will make the difference between a ho-hum product and an awesome video that moves your organization forward!